How meaningful is your business to you? If it is worth much to you, you have to make that just as important for your clients. That starts with creating a good reputation around key communities. Here you’ll find some great tips on reputation to help get you started.
When it comes to dealing with negative content about your brand online, the best defense is a good offense. Any negative feedback is sure to be lost in a sea of positive feedback, so make sure there is plenty of it. The more positive content there is, the less of an impact negative comments will have.
It is important to remain personable when you are online. It’s great to post tweets and update your social media status, but this is ineffective unless you are really trying to communicate with those that follow you. Answer questions as soon as you possibly can. If someone posts a question and you don’t have the answer, tell them you don’t know but you’re working on getting the answer for them.
To make sure you have a great reputation for a business online, your web pages should have SEO done to them. Normally, this is the name of your business. Search engines, such as Google, like authoritative pages. If you are viewed by them as an authority, your site should rank highly in the SERPs.
Maintain a good image by working to alleviate customer dissatisfaction. Turn the negative into a positive to show that it is important to you. It would be even better if you can carry this out online. You will get more visibility that way.
Have a professional control your social media presence. They say a lot about your business. Though injecting some personality is a good thing at times, you should avoid going overboard.
When having private dealings with customers, keep them private. This is especially true if you offer a large discount to rectify a complaint. You do not want others to lodge similar complaints so that they may take advantage of getting a similar deal.
Constantly monitor the social media networks. According to Arnold Worldwide, a majority of consumers expect companies to respond to their inquiries and comments that they post in social media. Be sure you offer prompt responses for that reason. The more responsive you are, the better you’ll appear in comparison to the competition.
As previously stated, if your business is important to you, then it must be made to mean something to your customers. Your reputation plays a key role in this. Apply the above information to keep your reputation management strong and keep customers happy.