Your business will never survive with a terrible reputation. When your reputation is stellar, possibilities for success increase. Your reputation should be cared for the same way you would the rest of your business. Make use of the following tips to build and manage your the reputation of your business.

Stay personable. Posting status updates and tweets won’t work until you communicate actively with the audience. If a question is posted, answer it quickly. If you get asked a question and you don’t know how to answer it, tell them that you’re working on finding the answer.

Keep an eye on social networks. Arnold Worldwide says that more than 50 percent of customers expect responses to the concerns they post on social media sites. Reply quickly, at least within a couple hours. Since a lot of businesses aren’t that vigilant, when you’re responsive you’ll stand out more.

To make your business reputation better, be sure you’re following up with the customers you have. The larger your business, the more true this is. They want to know they matter. You can even use automated systems to follow up. Also, ask them for feedback after they make purchases.

Pay attention to your online presence. You never know when you will have a disgruntled customer or someone that is not fond of you or your company. Checking the results on a search engine will allow you to keep negative things from going to the top. Consider doing this monthly or every two weeks.

All social media accounts should be monitored for their professionalism. These pages are a representation of your company, and that’s why it’s a good idea to make sure people see things which will make a positive impact. Of course, you want to show some personality, but keep the overall tone professional and businesslike.

Locate yourself where the customers visit. If they frequent specific restaurants or some other location, go there often. Knowing the things your customers like will facilitate greater understanding. A customer is most comfortable in social environments and are more likely to be open with you here.

Give a positive response to the negative feedback that you get. Any negative feedback is sure to be lost in a sea of positive feedback, so make sure there is plenty of it. Also, make sure that your positive content is fresh.

In conclusion, without a good reputation, your business doesn’t have much value. Your future success depends on it. It is important for you to do everything you can to maintain a good reputation. Use what you’ve read here to ensure your reputation is priority number one.