Do you know how to manage your business’s reputation? It makes sense if you are, because whatever boosts your reputation boosts the success of your business. Use the tips below to get started, and manage your reputation using online resources.

Be a person that’s personable on the Internet. Posting status updates and tweets isn’t going to work unless you’re speaking with the followers you have. If a visitor asks you a question in social media, be sure that you answer it as soon as possible. If you don’t have an answer to a particular question, let the follower know you’re looking into it.

To make your online business reputation better, optimize web pages using search phrases essential to your business. This is generally the name of your company. Google likes authoritative sites. When they view you like an authority, they are more likely to boost your site up the list of search results.

Keep your commentary positive and honest when facing negativity. Ensure that lots of happy, positive commentary exists, and the few negative items will pale in comparison. Post new positive content continually to help overcome any negative feedback.

Be sure to monitor social networks frequently. As per Arnold Worldwide, more than half of all consumers expect brands to answer their queries and comments posted on social media. Be sure that you respond promptly, preferably no later than a couple of hours. Most companies aren’t going to be as diligent as you, so this will give you a leg up.

Look at your presence on the Internet. Negative feedback can really hurt your company if you do not address it. Periodically search for your company to see what is being said, and take steps to remove inaccurate information. You should generally do this a couple times each month.

Run social media accounts professionally. Remember that these pages are representative of you, and you want them to always have a positive impact. A little bit of a personal touch is good, but don’t be unprofessional.

Maintain a good image by working to alleviate customer dissatisfaction. If you can change their perception, they may be a customer for life. This is even more beneficial if you are able to do it online. The other customers out there, and prospective ones, will be shown that you work on customer complaints quickly so they will feel more comfortable doing business with you.

Use this advice to better your business reputation. Managing your reputation is very important if you want to keep a business on top of things, so be serious about it all. You should focus on building trust instead of losing it as your business moves forward.