Managing your reputation should be seen as a business skill that will either make or break your career. Most people in business today don’t know enough about reputation management. This article has the tips you need to ensure you know what you’re up against.
To improve your reputation, always make sure customers are satisfied with follow up communication. This is particularly true if your business is larger. Customers have to feel like you care. Take advantage of automated systems that will follow through for you. Also, ask them to give feedback for recent purchases.
Be nice when interacting online. You have to actively engage your followers in order to make tweets and updates work. If you get someone posting a question to a social media site you run, be sure you’re answering things as fast as you can. If you get asked a question and you don’t know how to answer it, tell them that you’re working on finding the answer.
To be seen as reputable, always ensure customers are satisfied through follow up communication. This is even more important if your business is large. They want to feel as though they mean something to you. Take advantage of automated systems that will follow through for you. Ask customers for feedback on anything they bought recently.
In order to build your company’s reputation, you should optimize your website with a good search phrase. It starts with the name of your company. Many search engines favor authoritativeness. Your site will get moved up when they see you’re an authority.
Social Media
Be sure you’re keeping an eye on social media. As stated by Arnold Worldwide, over half of the consumers out there expect the brands they buy to pay attention to and address comments posted to them via social media. Therefore, make sure to monitor the comments about your business. Many businesses aren’t that vigilant, so being responsive can make you stand above the rest.
Focus on your offensive strategy as it pertains to handling negative Internet content. This will show that you are civil and professional. Continually update your image so that positive impacts overwhelm the negative.
Stay on top of the latest events in your field. That will help you to provide good information to your customers. Just a few minutes each day can help you stay up to date.
If you own a business, treat your employees respectfully. If you don’t, consequences can be serious. If you get a reputation for being a bad employer, a lot of people will not want to do business with your company.
Mastering reputation management means learning all you can. Not knowing how to skillfully shape others’ perceptions can be a real, possibly fatal weakness to anyone’s business endeavor. Print off this article and refer to it as necessary.
Try to have a great personality online. You can’t just post status updates or tweets without interacting with followers. Answer questions as soon as you possibly can. If you hear a question that you can’t answer right away, indicate that you will work to get an answer, and follow up when you do.