Reputation management is one of those business skills that truly can make or break careers. Most people in business today don’t know enough about reputation management. With the following advice, anyone can do a better job of managing their reputation.
Keep your commentary positive and honest when facing negativity. Build up positive feedback to counter negative feedback. Post new positive content continually to help overcome any negative feedback.
Offense is the way to prevent reputation decay. Always do what you can to ensure the reaction to your name and brand are positive and focus on the positive feedback. This can help you to drown out anything negative that might be said. Post positive content regularly to keep things fresh, pushing the negativity down in those search engine results.
Make your business personable. Just posting an update online will not work; you have to communicate with your customers. If a question is posted, answer it as quickly as you can. If you get asked a question and you don’t know how to answer it, tell them that you’re working on finding the answer.
Optimize web pages with essential key phrases to help your online reputation. The key search term will likely be the name of your firm. Many search engines favor authoritativeness. When they notice that you’re an authority, you’re going to do a lot better when search engine results are tallied.
Keep up with social networks. It has been shown that fifty percent of those who post comments and concerns online expect to receive replies. Reply quickly and professionally. Because many business are not vigilant in responding, your promptness in response can make your business stand out.
Make sure you’re very personable on the web. You have to actively engage your followers in order to make tweets and updates work. If you receive a question on a social media site, be sure to respond immediately. If something is brought up that you are unsure of, let the person know that you value their opinions, and you will get back to them shortly with a solution.
Watch your presence online. It is hard to determine if your firm has gotten bad search results or poor reviews online. Monitoring search results yourself will help keep you on top of the situation and thus able to put out little fires as they pop up. Consider doing this monthly or every two weeks.
Keep private sales private. If you are discounting to make up for a complaint, then this is important. People may take advantage of you otherwise.
To make your online business reputation better, optimize web pages using search phrases essential to your business. More often than not, this is your company’s name. Search engines, such as Google, like authoritative pages. If you are viewed by them as an authority, your site should rank highly in the SERPs.
If you find untrue information about your company on a website, ask the site’s owner to remove or correct the information. Reputable site owners will do this in a heartbeat.
Actively search through all social media comments. People like to talk about companies on these. If you keep tabs on these sites, you will see negative remarks before they can do any real damage. That keeps your reputation strong.
Having a successful business can be difficult if you don’t know how to manage your reputation. Many business owners forget about this important aspect. Therefore, keep this article handy and refer back to it should a situation arise.
Make sure that all of your social media accounts are run professionally. You don’t want to hire someone to run them without any training since they can give your company a negative reputation. Try not to escalate things to the next level though.