How meaningful is your business to you? If the answer is yes, you need to pass on that love to your customers, too. Part of that is keeping a high reputation. You’ll find lots of useful advice here for managing the reputation of your company.

Follow through is very important to customers. This is even more important if your business is a bigger one. They have to feel like they’re mattering to your company. Try using automated systems that can follow up with them. You can also ask them to provide feedback on purchases they have made.

Go on the offense to protect your reputation online. Always do what you can to ensure the reaction to your name and brand are positive and focus on the positive feedback. This can help you to drown out anything negative that might be said. Continually update your image so that positive impacts overwhelm the negative.

Always offer great follow up to your customers. This is particularly true if your business is larger. Your customers need to know they matter personally to you. Use automated systems which can check in with them. Always try to solicit feedback on their most recent buys.

Be friendly and sociable online. Posting status updates and tweets doesn’t work without active communication between you and your followers. If a question is posted, answer it quickly. If a question is asked that you don’t know the answer to, let your follower know that you are working to come up with an answer.

Keep an eye on social networks. As stated by Arnold Worldwide, over half of the consumers out there expect the brands they buy to pay attention to and address comments posted to them via social media. Reply quickly, at least within a couple hours. Many businesses allow this part of their communication strategy to slide, so you can gain the upper hand.

Keep up with news updates relating to your service or product. That will help you to provide good information to your customers. Take five minutes a day and do an Internet search to read the latest information about your company’s industry.

A good offense helps to deal with negative content. If you work on boosting positive feedback, it will make the negative stuff fade away. Post positive content regularly to keep things fresh, pushing the negativity down in those search engine results.

As this article showed you in the beginning, if you care about your business, you need to be sure your clients care about it too. A good way to do this is with your reputation. Use the great tips and things you’ve learned here to make sure your reputation is taken care of.

There are tremendous opportunities for small businesses and social entrepreneurs to support their communities through community foundations, donor advised funds and other means of giving back. Find the neighborhoods in Phoenix, Arizona where you can make the most impact on the youth in the community.